A Word From Our Sponsor
Today's post is more about an emerging pattern and a success in applying it vs. a struggle in applying it that is ongoing. I will start out by saying I am not naming the other parties in the "struggle" because those negotiations are under way.
Success
What I am about to share with you is a link to a web site which The Art of Agile Development which is a very useful book, but it is still paper. It cannot help you model or guide you. Sure I love books, I have more than I can read, and surveys, profiles, and tests are useful. They are more useful online.
My friend Sebastian Hermida implemented what I feel is a great tool and the author feels is an awesome viral marketing tool for The Art of Agile Development. In fact, providing such a tool like his Better Team Site free, leverages the principle reciprocity that can benefit sales of the book.
The Struggle
The struggle I face is convincing a publisher that the same thing will help their book - viral marketing and reciprocity. The author has been pleading on my behalf and now it is down to me to leverage my influence skills to get some kind of web site using a survey from the book - a useful survey I might add.
So wish me luck, I am obviously one of the first people this publisher has encountered asking for such permission. What year is it again? 2009? Really?
